Why we need a Kickstarter for Causes
A few months ago my friend Jatin and I considered using Kickstarter for our new company 48Bricks (48Bricks.com). We realized that the first thing you cannot do with Kickstarter is launch a campaign for a cause. However there are many important non-profit organizations out there and over 40% never reach their fundraising goal. - We need a new Kickstarter for causes!
When looking at most fundraisers, you may think that it’s all about the money. But money doesn’t necessarily create mindshare. However it is mindshare that makes an idea fly … plus it certainly helps a lot when you want to raise money. Check this out: If a charity raises $10,000 from 10 donors, they created 10 supporters. However if they raise $100,000 from $10,000 donors, they created a movement for change – and while the money raised is really important, it’s the movement that makes lasting change possible.
… we ended up developing the solution for causes ourselves – there was just too much of a vacuum to be filled.